Super Bowl Ad Calls for Americans to Eat Real Food

By MAHA Action

A Super Bowl advertisement featuring former heavyweight champion Mike Tyson is launching a new national campaign aimed at reducing Americans’ reliance on ultra-processed food and shifting public attention back toward whole, nutrient-dense diets.

The ad, titled “Processed Food Kills”, aired during the Super Bowl and forms part of a broader initiative encouraging Americans to “eat real food.” In the spot, Tyson speaks openly about his sister’s death from obesity and his own struggles with addiction to ultra-processed food, framing diet as both a personal and systemic health issue.

According to the campaign’s backers, the U.S. now faces a public-health paradox: the world’s most powerful country is also among the sickest. More than 40 percent of American teens are overweight, 38 percent are considered pre-diabetic, and nearly 80 percent of a child’s diet in the U.S. comes from ultra-processed food — far higher than in peer countries.

Beyond the Super Bowl broadcast, the campaign will expand nationwide through taxi advertising in major U.S. cities including New York, Los Angeles, Chicago, Miami, Dallas, and San Francisco. The organizers estimate the effort could generate hundreds of millions of impressions per month.

The ad directs viewers to RealFood.gov, a new public health website outlining historical government dietary guidance focused on whole foods and nutrient density. Campaign organizers argue that past federal nutrition policy — including the normalization of added sugars and ultra-processed foods — has contributed to rising chronic disease and healthcare costs.

The campaign also aligns with broader political debates over food policy, including proposals to reform SNAP benefits, overhaul school and military food procurement, and reduce the dominance of soda and candy in publicly funded nutrition programs.

The advertisement and accompanying campaign were financed by MAHA Center Inc., an unaffiliated nonprofit organization focused on public health reform and food system accountability.

More information: https://realfood.gov/